Thoughts on mobile apps

Health & Wellness App: Screenshot from <30 Days iPhone app by Heart and Stroke Foundation of Canada Apps have grown in popularity over the last few years; in fact, Apple’s App Store has over a million apps with many focusing on healthcare. Suffice to say, apps are becoming very important to consumers in North America. I see apps as being in two categories: the first category is wellness, for example apps that deal with smoking cessation, weight loss, healthy eating choices, lifestyle issues for hypertension, etc. These apps can be useful as coaching aids for people to self-manage. The second category is apps that assist...